I’d peruse the beautifully designed vintage tin cans, labels, posters, and I stumbled upon a cache of early matchbook covers. I began researching the early days of advertising. Why did you become interested in matchbooks?
Monte Beauchamp, an art director and author of “ Striking Images ,” a collection of matchbook-cover art, reflects on the hobby. “Not that I have anything against smokers.” “There’s an affiliation with smoking that’s hard to avoid,” says Chris Scherzinger, president of Jarden Home Brands, which bought Diamond in 2002. And the rest are plain, undecorated white. “Within 20 years, they took away about 90 percent of the market.”Īs recent antismoking crusades have dried up the remaining ad business, today’s beautifully designed books are often inspired by nostalgia (or branding, or a combination of the two). “When you talk about the history of the match industry,” Bean says, “it’s pre-lighters and post-lighters.” In the mid-1970s, he says, around 35 billion matchbooks were manufactured each year. Bowmans company, the American Safety Head Match. (On the back flap, it noted there would be “pretty girls.”) Pusey sold his patent to the Diamond Match Trust in 1896 and then served as the companys patent attorney. In 1889, the Mendelson Opera Company promoted the imminent arrival of “America’s youngest operatic comedian,” Thomas Lowden, on the front of a matchbook. 30-Strike Matchbooks - Digital Full Color ITEM WED0099 price as low as 0.49 prod time 10 Days min quantity 200 Made in USA 20-Strike Matchbooks - Digital Full Color ITEM MAT0066 price as low as 0.32 prod time 10 Days min quantity 200 9-Strike Matchboxes ITEM MAT0018 price as low as 130. In 1896 it purchased the patent for $4,000, thereby charting its course toward world matchbook domination.Īmerican businesses quickly learned that the matchbook’s value lay outside the box. His contraption soon caught the attention of a company called Diamond. Pusey called his brainchild “flexibles” quite possibly because, unlike their predecessors, which smokers carried in silhouette-marring match safes, they slid into a dandy’s pocket with nary a bump. “And that the box of wooden matches was bulky and awkward to carry around.” Bean & Sons Company, which has been in the trade since 1938. “I heard that he was a patent attorney and always wearing suits and vests,” explains Mark Bean, president of the match division of New Hampshire’s D. The website is renewed, making the navigation very simple. Though legend suggests it had more to do with vanity than with safety. Matchbook Distilling creates custom spirits for private collectors, food companies, interior designers, gift collections, local startups, bars who want to brand. With more than 15 years of experience, the Matchbook Betting Exchange started in North America, but in 2011 the company was acquired by UK investors and withdrew from the US market. It is now established as one of the oldest and most trusted exchanges in Europe. Today, Matchbook is a completely standalone company. However, in 2011 WSEX sold their stake in the company to a UK investor. No one knows what exactly prompted Joshua Pusey, a lawyer and the inventor of the modern toboggan, to patent a folded piece of cardboard carrying matches and a striker in 1892. The sports betting exchange, part owned by WSEX, got off to a great start as it opened in the middle of an online betting explosion.
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